Speed dating mobile application
The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.However, a later version of the app will allow for a semi-permanent way to keep them.(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.
Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.
Also like Stories on other social apps, these videos will vanish in a day.
“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.
We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.